Nearly half of all smartphone users have used their phones while shopping in brick-and-mortar stores – 40% of them to compare the competition’s prices. Statistics for whose scanning QR codes and with what device appear to be mixed, although most data places iPhone users at the top, with the user age range being 25-34. Japan and the U.S. are currently leaps and bounds ahead of other countries in QR code scans (around 60% approximately) – with Canada and the U.K. trailing dozens of percentage points behind.
Still, QR code creation jumped a whopping 1,253% in 2011, with two million of them created in less than three months. By far, most were used to lead users to a web address, but they can also store vCard details, Google Maps info and even YouTube video links.
1. Creative Ads for Apps
2. Greeting Cards and Mix tapes
3. Breathe New Life into Boring Places
When was the last time you went to a museum? If you responded “on a grade school field trip” or “only old folks go to museums”, you’re in for a treat. Sukiennice Museum in Poland
has added a whole new dimension to their paintings to turn each one into a series of stories about insanity, intrigue, deception, war and much more. Sukiennice Museum brought re-enactors to tell the “Secrets behind the Paintings”. Visitors scan the QR code for a particular painting, and get the inside scoop direct from the “painter” themselves.
Here’s a creative and interesting thought – what if you combined greeting cards with playlists?
4. Get Festive with Personalized Gift Messages and Wrapping Paper
Although the holidays are behind us, you can’t help but admire the clever ways in which marketers have attracted holiday shoppers using QR codes. This past year, JC Penney released “Santa Tags” which would let the gift giver record a personalized message that would be played when the recipient scanned the QR code
5. QR Codes Share Your Life in a Single Graphic
While we’ve yet to see any QR codes on tombstones, they can be used to check in at the funeral (much like Foursquare) and notify the family who was in attendance.
The fastest way to get a QR code (for free) is over at QR Stuff.
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