Many business owners would like the ability to quickly and easily update and add content to their own website.  So many entrepreneurs get frustrated with waiting for their web developer to make a small change, only to receive a hefty bill after the long wait.  Wouldn’t it be nice just to pop in to your site, fix the typo and pop back out?  That’s how simple having a WordPress site can be!

1.) WordPress is Truly Free and Open Source: Unlike other “free” and “open source” solutions that have hidden agendas, WordPress.org is completely free for you, forever. WordPress doesn’t start charging you once a certain size is reached, nor does it close off any of its code to you. This is one of the less tangible but probably most important elements of
WordPress.org’s success. No fees, no gotchas, no nonsense.

No really, I mean it. Free, as in WordPress costs nothing. There is absolutely no cost, nothing’s hidden and there are no licensing fees. WordPress is released as Open Source software which means that you are allowed to use it free of cost. You can use it for any type of personal or business website without having to pay a single penny for it. It is built on the PHP programming language and the MySQL database server (which is again Open Source), and are both Internet-standard systems that offer a high degree of security and reliability.

Once WordPress has been installed on your domain, creating the website can be done through its user-friendly dashboard. What’s more, it is completely free of charge to download and use, so it will cut the costs of developing your website. Once WordPress is installed all changes and additions to your website can be done by simply logging into your WordPress admin page, instead of using a File Transfer Protocol client.

Using this free, open source cuts down our development costs dramatically and we can create fully custom website with dynamic functionality for a minimal budget.

2.) Plugins and Widgets Give You More Functionality: Plenty of platforms out there offer plugin functionality, but I’ve never seen a smoother and more thorough implementation than the plugin effort on WordPress.org. Plugins allow you to add great photo galleries, sliders, shopping carts, forums, maps, and more great functionality.

There’s a searchable, one-click install directory of plugins. Their code is riddled with “hooks” that allow developers to add their code to virtually any aspect of WordPress without editing the core. With WordPress, customization is a bit easier with access to a plethora of plug-ins and widgets. We are continually amazed by the features that are available to integrate into a WordPress website. Fancy interactive calendars, e-commerce set-ups, SEO, social media buttons, commenting, sharing, file backup- the list goes on.

If there is a feature you’ve seen on another website, most likely there’s a plugin that will give you that functionality. WordPress plugins allow you to do just about anything that you want and can be installed in a jiffy. You see, everything you want to do, or you think of, can easily be done in WordPress with just a simple plugin which is not that much of a headache to install. There are lots and lots of plugins out there, freely available on WordPress database, easily installable from inside the system with just a click, which will do whatever you want them too.

These plugins start from SEO up-to design tweaks, and if there is something you want to do and can’t find a plugin for that, well don’t worry about it. The open source feature of WordPress gives you the room, so you can hire a developer (like us) and tell us what you want, and see us play with the PHP and bring you the development to make the functions more flexible.

Plug-ins allow you to do all sorts of things to improve your site; the different things possible with plug-ins are growing every day. If there is one particular function that you want your website to have, but your theme doesn’t allow it, there will no doubt be a plug-in for it.

For example, you want to paginate your blog posts, there is a relevant plugin that will easily do the job for you. You want a header that changes color every 10 seconds? Great, there is a plugin for that. Want to promote your new content on social media with just a click? No problem, there is a plugin for that. Curious about how many readers are on your site right now? There’s a plugin for that, too!

Widgets are another way to add functionality. Widgets allow you to customize what appears on your pages. By adding a widget, you can provide a scroll of your latest twitter posts, a menu of links to other sites, or perhaps a selection of thumbnails from your Flickr account. There are thousands of widgets that can be added to your website with minimum effort.

3.) The Visual Editor and CMS are Outstanding: The intuitive, user-friendly backend of WordPress is probably what made it so famous in the first place. I always tell my clients, “if you can do it in Word, you can do it in WordPress.” In fact, with the Paste from Word tool, that statement is truer than you would imagine.

WordPress is continually improving its CMS, adding features such as threaded comments, galleries, revision histories, trash, custom post types, and more. If you haven’t maintained a WordPress site yet, give it a look and we can easily create custom themes for your site. So, you aren’t limited to just the templates on the Web. For all of these reasons, WordPress makes a great option for small businesses with a limited marketing budget.

4.) Easily Add a Blog to Your Site: WordPress really came to fame for blogging and is still considered by many to be a blog platform. Even WordPress itself seems to identify with blogging first, as the default configuration is for the home page to be a blog. Aside from the amazing advances in CMS, the blog functionality is still the best in the business. With categories, tags, threaded commenting, easy theming, widgets, fantastic moderation controls, anti-spam solutions, and plugin infrastructure, you can’t find a better blog solution.

Adding a blog to a WordPress site is a great way to attract and involve visitors, and to keep Google paying attention. Google loves blogs. So, build your site on a blog platform (and update it regularly with compelling content), and Google’s more likely find it and place it high for your key search terms. When you build a site with WordPress the blogging functionality is an integral part of the package. There’s no retrofitting or adding a blog onto an existing site. We have several packages that include a blog.

5.) Themes Let You Style Your Site: Changing the appearance of your website is simple when using WordPress themes. There are thousands of free themes to choose from, and they can be downloaded directly from your WordPress dashboard. Additionally, our WordPress developers are constantly creating unique and professional themes to meet every taste and need.

6.) It’s Easy to Keep WordPress Secure: WordPress has always bragged about its “Famous 5 Minute Installation”. Not only is WordPress pretty easy to install (it actually takes 5 minutes if you are handy with your web servers, newbies will have a learning curve), but WordPress is also surprisingly easy to update for security and new functionality.

When a new version is available, WordPress will give you an easy link for a one-click upgrade. Look for backup plugins or techniques first. WordPress is gaining in popularity, which means that more hackers may start to target sites that use the platform. That’s the bad news. The good news is that the developers at WordPress work very hard to keep the platform they provide safe and secure for users, and there are plugins available to enhance the security of your website.

Additionally, your version of WordPress will be automatically updated whenever a newer version is released, so your website will always be operating with its most stable release. Open-source CMS use similar code and settings for all Websites created upon them. You can easily change the default settings and add few more lines of code to make your WordPress-Website stronger.

WordPress comes built in with very robust tools such as an integrated blacklist and open proxy checker to manage and eliminate comment spam on your blog. There is also a large quantity of plugins that can take this functionality a step further. The very nature of the WordPress system allows and encourages comments on WordPress blog sites. This, however, has a negative side-affect in that it also encourages spam. Although not a part of the core WordPress system, there are several plugins available that reduce and/or eliminate spam so this should not be a big concern when deciding upon WordPress for your next blog site platform.

7.) WordPress Sites are Accessible: WordPress sites are usually built on relatively simple and accessible technologies. It’s easy to install on Windows or Linux servers. It uses all
free license server software. The web pages render in HTML and CSS allowing them to show up on iPhones, BlackBerrys, Android, iPad, etc. It’s also easy for alternative browsers such as text only browsers which are excellent for those with disabilities. If software has such a vast usage then it means all of its users will come together at few places in order to share their problems and experience.

The functionalities and features such as Comments, Posts, Installation Facility, Galleries, Trash boxes, Plugins and much more, are regularly added and updated by the developers on the WordPress database. This forces the developers to work as per industry’s recent requirements and trends. The most important benefit of WordPress being open source is that there are many developers out there and as soon as they pick up any bug in the system resulting in some threat, they close it down as quickly as they can.

Like it or not, the Internet is mapped by the three big search engines: Google, MSN, and Yahoo. Almost everyone goes to these search engines to search for websites by keywords. These search engines ‘crawl’ your website and then index your website in their system based on your content… this is a good thing. If your website is not indexed, it will never get found by people searching for your website, unless they type your URL directly in their browser. WordPress uses different techniques which optimize it to be search engine friendly, so it can
be quickly and easily indexed.

8.) Your Site Can Grow With You: When you add up a lot of these features, you find that your WordPress site can grow with you over the years. You can easily upgrade it for new features and security. You can add a new theme without redoing your whole site. You can add new plugins for enhanced functionality.

WordPress.org is used by millions of sites, from the simplest little blogs to huge brand names like the New York Times blog, People, Flickr, and more. WordPress has all the features to be a very solid CMS. It is constantly evolving and getting better. It’s ease of use and endless possibilities make it a great solution for online marketing. If you are thinking of growing your business WordPress is the first step in the right direction. A traditional website is stagnant, meaning once you have it up and running, it pretty much sits there unless your designer is willing to change it.

With WordPress, you can change it every day. Add new content, put in a new plugin, and develop a new graphic. And with comments and RSS, you have the potential of connecting up with clients all over the world. The best part is you also have the tools ready for what is coming next. Why not use something that will help you develop a great marketing tool now and well into the future?

9.) It’s the Biggest and Most Popular CMS in the World: WordPress is the most popular Content Management System (CMS) in the world, which means more people run it, innovate with it and improve it than most of the leading rival systems put together. That scale of use means it evolves and improves faster than all the others.

WordPress acts as a very powerful content management system (CMS), storing images, audio, video, PDF’s and other documents for easy insertion into your pages. This scalable model can be used to build a simple brochure-style website, a business blog, an eCommerce site or a multi-level membership site. Every day thousands of new people are using WordPress without compromising usability or scalability.

WordPress recently won Overall Best Open Source CMS Award. Since WordPress has achieved this prestigious award, we are betting that it’s momentum in popularity will continue to climb at an even more rapid pace. As CMS tools go, WordPress is pretty darn simple. That’s big for small businesses and non-profits that have limited resources and time. And, they usually don’t have a dedicated “Webmaster” so whatever CMS tool you use, it has to be easy.

With WordPress, entering content (text, photos, and video) is a snap. It requires minimal training, really. Recent statistics show that WordPress is used on more than 1% of the websites on the Internet in the world. There is a large user community supporting the development of this software.

10.) Functional and user-friendly interface: You don’t have to know anything about HTML, CSS, PHP, or any other coding languages to use WordPress. Not to say that having knowledge of these is not an advantage when using WordPress, but it just isn’t essential. The dashboard can be navigated easily, and just a few hours of playing around with the system are enough to get started on updating your website.

One of the main reasons why WordPress is widely used is because of the ease in customizing it into a content management system (CMS). It is extremely easy to update site content, including text, photos, video, and audio. You can type directly into text boxes, the same as you would in a word processor program, and the words will appear on the page in your website. WordPress has a very intuitive interface that requires very little training to use.

Anyone can become a WordPress expert within a few uses. When you have a WordPress system installed and configured, you do not need to know any code, not even HTML. Creating new pages or updating existing pages is made simple with the built in rich text editor. Yes, it really is easy to use and publish your pages. You can edit, add categories, backup, add links, upload photos and docs and add widgets, all with a few clicks. It is easy to update content on your website without knowing HTML.

As easy as it is for web developers to design and install a WordPress site, many business owners prefer not to spend several hours learning how to do it and just hire a firm like us to create a custom theme and install the site for them. By that point it is simple enough to add content and do minor updates themselves. If you would like to have more control over your website and update the content yourself, but don’t have any web development experience, we can put together a simple and affordable package for you.

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