Audix Business Services

Never Put Your Kids in DayCare!!!

Learn More About Starting an Online Business

This busy working mother of four shares her daycare experiences and how to avoid the horror stories…

I suddenly found myself a single parent of a 2 year old girl and a 4 year old boy and in need of a full time job to hold everything together. I took a full time accounting job to support my family by myself.

I was forced to put my kids in daycare. I had babysitters and daycares over a 4 year period of time that spanked my kids, fed them rotten food, didn’t pick them up from school for over an hour after school let out and even left them at the park by themselves.

I had enough! I was frustrated and terrified of what could happen to my precious children while they were in someone else’s care. I was determined to find a way that I could be with my children 24/7 and still make enough money for food, clothing and shelter.

The only option that I could think of was to start my own business, my parents had always been entrepreneurs, so I knew that self employment would offer me the flexibility and finances that I required. I started looking at different businesses that might work…

I looked at car washes, laundry mats, tanning salons, anything that would allow me to keep my kids with me. That’s when I stumbled across an ad for a business opportunity on the internet. I was skeptical, of course, I definitely did not want to get hooked into one of those pounce on your friends and family, MLM deals – sales was just not my thing, but I decided to at least take a look at the information.

What I found was an elite consortium of entrepreneurs, self made millionaires who are coaching, mentoring and training average, everyday people on how to use a very simple system that provides a way for you to make a multiple six figure income while doing what you want, when you want with the people who are most important to you.

I found a way that parents can be home with their children, a way to eliminate your commute, a way that night owls and early risers alike can work when they want to work, a way to harness the power of viral marketing on the internet so that you can work from anywhere in the world, be it the beach, the mountains or your own backyard. I found a way to leverage the international economy without leaving the comfort of your home. Should you choose, you can earn the Euro and live on the Peso, imagine that lifestyle.

I followed the system myself and now I am a full time parent, and we are traveling the world with our little family. We have set up college funds, retirement accounts and we are currently working on our own foundation to benefit children’s charities that I am involved with.

Over the past few years we have assisted former truck drivers, police officers, mechanics, lawyers, salesmen and military personnel to not only get the financial results their looking for, but also improve their overall quality of life.

For instance, we assisted a grandmother who was struggling to pay the bills as a massage therapist and fighting to get her grandchildren out of foster care, she followed the system and is now in a position to earn several thousand dollars every week from the comfort of her home where she is now raising her grandchildren.

Also, one day while I was snowboarding with my two older children, I received a call from a woman who I assisted in getting started in her own business as I was riding the lift to the top of the mountain. Now, she is well on her way to a life of abundance!

Our system and mentors have assisted countless people in overcoming their obstacles and finally living a life of achievement, freedom and purpose, a life without limits. Our three platinum products have actually been proven to help average people make a multiple six figure income on a part-time basis.

What I want for myself, I want for you as well. I want to assist you in creating the life of your dreams. If you came here looking for a way to take control of your life, instead of life controlling you, we are looking to leverage our time and expertise with a few aces that are ready to change their circumstances as well. If you’re looking for a better way and you’re a serious entrepreneur who realizes that any real business does require real work, Stay In Touch! If you’re a self starter, that’s motivated, that’s ambitious that understands that it does take something to get a business off the ground, then Get Started Now!

If you need more information before you get started, you can Learn More by reading through some of the material that I have prepared for you.

Make it a GREAT DAY, I will speak with you soon!

Learn More About Starting an Online Business



Product Personalization

Many companies offer product personalization to their customers, but very few offer the customer the opportunity to choose their personalization options right on the website.

If you have products that your customers can add their own custom text, graphics, monograms and photos to, but don’t have that capability to show them what the finished product might look like right on their screen, give Audix a call.  It is often much more affordable than you would think to add this type of functionality to your website.

As online purchases escalate and consumers do more of their shopping online, web product personalization becomes more and more essential to converting web visitors into paying customers.  Here are some examples of companies that are using online product personalization to streamline their operations and capture a wider audience:, and

If you would like for your customers to be able to visualize their name, logo or other graphics as they appear on your products, right on your website…then give Audix a call to find out more about our product personalization services.


Why Have A Mobile App?

A mobile app is software that gets downloaded onto mobile devices, like smart phones and tablets. It integrates with the devices’ system and makes instant interaction possible between consumers and products/businesses/services. Mobile apps create interactive experiences wherever a person has a connection. This is why more and more businesses consider having mobile apps. Here are a few more reasons mobile apps are important for most businesses:

Mobile apps improve your visibility. Many consumers rely so heavily on their smart phones and tablets they don’t get on their computers unless it’s for school or work.

Mobile apps can reduce your marketing spending. Because so many people refer to their smart phones or tablets when shopping, researching and doing daily tasks, they are constantly alerted to you, your products and services through your mobile app

Not all mobile apps are created equal. Some only work on iPhones, while others are only compatible with Android products. Audix develops apps for both platforms as well as QR codes. We have one example of a company making over $5,000 per month from their paid mobile apps and over $500 per month from their free apps.

With experts predicting over 50 billion mobile apps will be downloaded in 2012, compared to the 8 billion that were downloaded in 2010, it’s clear they are here to stay. Don’t miss out on the millions of prospects who use smart phones and notebooks to navigate their lives. Call us and get your mobile app today!


Top 10 SEO Strategies

1. Write good content: This is maybe the most important strategy of all. If your pages contain good, relevant, useful content, search engines will be more likely to rank your page higher for relevant searches. As an added benefit, good content will encourage more sites to link to your pages, thereby further increasing your search engine ranking. It’s also good to update your content regularly. Visitors like fresh content, so they will visit your site more often. More visits lead to more links to your content, which ultimately results in more traffic.

2. Do your keyword research: Don’t target a key phrase just because it sounds right to you, or because it gets a lot of searches. Think about what you ultimately want visitors to do on your site (your conversion goals), then find out what keywords people search for when they want to achieve those goals. Use tools such as Google Analytics to see which key phrases result in the most goal conversions. Stay away from 1-word (or possibly even 2-word) key phrases that have thousands of competitive sites in the search results. Instead, use tools such as Wordtracker and the AdWords Keyword Suggestion tool to find relevant niche key phrases with high search volume and low competition.

For example: If your’ online store sells Mega Widgets in the Boston area, target the key phrase “mega widgets Boston”, rather than just “widgets”.

3. Use your keywords wisely: Once you have a good list of key phrases, deploy them sensibly throughout your site pages. Also make sure your keywords have a reasonable density and prominence. Use the <b> </b> tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears. Once or twice is plenty.

4. Get other sites linking to yours: Most search engines rank sites more highly if they’re linked to by other, well-respected sites. The key here is “well-respected”. Just getting linked to from hundreds of reciprocal link pages is not going to do much for your ranking. Target a few relevant, good-quality sites and directories that are full of useful info and rank well on the search engines, and try to get a link back from them. Some link directories let you submit your site for free, while others require a fee. While paying for submission can be expensive, it can be worth it, especially if you’re running an online store that has a lot of competitors. Getting links from other high-quality sites can be a challenge.

Here are some tips: Writing good content is one of the best long-term strategies for encouraging inbound links. A “link to this page” function on each page of your site makes it easy for other webmasters and bloggers to link. Get in touch with the site owner and strike up a friendship. You’re much more likely to get a link back from someone who knows you. If the site in question has useful content relevant to your readers, go ahead and link to that site from your own pages. This in itself might encourage a link back! Make sure you have links coming in to as many pages as possible. What does it tell a search engine when other web sites are linking to different pages on your site, that you obviously have a lot of worthwhile content. What does it tell a search engine that all your links are coming in to the home page, that you have a shallow site of little value, or that your links were generated by automation rather than by the value of your site.

5. Structure your site for SEO: Your site structure can play an important part in optimizing your pages. Make sure your pages contain plenty of links to other important pages in your site, and that it’s easy to get to all sections of your site via your homepage or navigation menu. Not only does this make it easier for visitors and search engines to find your content, but it also helps to spread your site’s authority score more evenly throughout your site pages. A sitemap can really help here, as it lists all your site content on one, easy-to-use page great for visitors and search engine spiders alike.

6. Analyze your site: It’s important to track your site’s SEO performance so that you can see if your efforts are paying off. Make use of the many free analysis tools out there, including: Yahoo! Site Explorer lets you find out detailed search-engine-related info on each page of your site, including the most popular pages and the inbound links to each page. Google Webmaster Tools gives you all sorts of details about how Google sees your site, such as problems crawling your pages and suggestions for how to improve your HTML. Google Analytics Reports on vital traffic data such as visitors, page views, traffic sources, keywords, and lots more. Also lets you set up goals so you can see how well your’ SEO campaigns are performing. SEO Book and SEO Chat — these 2 sites offer a large range of free Web-based SEO tools, many of which give you useful information about how your site is faring in the search results.

7. Keep abreast of the latest SEO news: Search engine algorithms change constantly, and it pays to keep up to date with the latest changes and SEO strategies. The following SEO sites are well worth bookmarking or subscribing to: Search Engine Watch is a huge SEO resource, including articles and white papers on SEO and SEM, as well as some busy SEO forums. Sphinn is a social bookmarking site for SEO topics, great for finding out what’s new and hot in the world of SEO. SEO Book features a comprehensive, paid SEO training program, a regularly-updated blog, and some handy free SEO tools such as keyword suggestions and rank checkers. SEO Chat contains a large number of SEO articles, a huge range of free online SEO tools, and a big forum community.

8. Avoid black hat techniques: SEO techniques come in 2 forms: White hat techniques play by the rules of the search engines, and aim to create high-quality, relevant content. Black hat techniques attempt to “game” the search engines by using techniques such as keyword stuffing (overusing keywords in a page), hidden text, and cloaking (presenting different versions of a page to real visitors and search engines). Black hat SEO techniques can sometimes produce a short-term hike in traffic; however such sites invariably get weeded out or worse, banned altogether by the search engines. Black hat SEO simply isn’t worth the risk if you want to build a long-term stream of traffic from search engines.

9. Watch out for duplicate content: Search engines dislike pages that basically contain the same content, and will give such pages a lower ranking. Therefore, avoid duplicate content URLs on your site. Many factors can result in a search engine seeing 2 URLs as duplicates of each other. Articles republished from other websites Print-friendly versions of pages similar product info pages that contain very little changing content apart from the product name and image. Session IDs in URLs, or other URL parameters that result in different URLs for the same page. Displaying your site at multiple domains.

For example: and Choose one domain or the other, then use 301 redirects to ensure that everyone (including search engines) is looking at just the one domain.

10. Don’t forget the description and keywords tags: Many webmasters overlook the description and keywords Meta tags, but they can give your site the edge over your competitors. Pay attention to these 2 tags in each page. The description tag should be a useful, compelling summary of your page content. This tag is often used to display a summary of your page in the search results, so it’s worth making it keyword-rich and including a call to action. Most search engines ignore the keywords tag these days; however it doesn’t hurt to create one. Some directories also use the keywords tag to classify sites. Ensure that each page has unique description and keywords tags. If a search engine finds many pages with the same description and keywords, it can see those pages as less important.



Comparing Types of Web Hosting

What is the right web hosting choice for your website? The main types of web hosting available are free hosting, shared hosting, dedicated hosting, virtual hosting and collocated and/or managed hosting. This range in reliability, stability, speed and cost and you’ll need to consider the relative benefits and disadvantages to decide which is best suited to your website.

Comparing types of Web Hosting:

Free web hosting

Many ISPs offer small scale web hosting free to customers on a paid internet plan. There are also a number of public platforms where you can host your webpages for free, although your webpage might have unwanted ads and there are often no guarantees as to reliability. Free hosting can also mean your site could be slow to load. This option is generally best suited to fun or non-essential webpages such as personal websites.

Pros: Free

Cons: Can be slow or subject to unexpected downtime

Sponsored ads may appear on your webpages

Shared web hosting

Shared hosting means your website is hosted on a server shared by owners of other websites. The physical server and its software host multiple webpages, so it is often cheap. It can also be slow as you’re sharing the server’s resources with others. Another potential problem is that other users’ web applications can compromise the stability of a shared server.

Pros: Cheap No ads

Cons: Can be slow or unstable

Dedicated web hosting

Dedicated hosting means you have a web server dedicated to hosting your website. Website speed will usually be very good because the server’s resources are reserved for your website only. It may cost more because you pay for the operation and upkeep of the server. Dedicated web hosting is better for websites that need significant system resources (e.g. e-commerce and membership based websites).

Pros: More stable and faster

You control your server

Cons: More expensive

May require technical expertise to solve server problems

Virtual web hosting

In virtual web hosting, many users can share one system’s resources (such as the CPU), but the server environment is configured so that you have your own ‘private’ server. Each user is generally allocated a percentage of the system resources so they don’t affect the function of other users’ websites. This means you can install your own web applications and host your website without competing against other users for speed and resources.

Pros: Your own virtual private server with associated speed and stability

Cheaper than dedicated hosting

Cons: Service levels can vary greatly across different virtual hosting providers

Collocated or managed web hosting

Collocated web hosting means you provide your own web server and it is housed by a web host in a facility such as a data centre. Even though it is stored off your premises, you still have control over what applications and scripts you install. Collocated hosting has similar benefits to dedicated web hosting. You may be able to upgrade this service to managed web hosting, in which the web host provides support services.

Pros: Highly secure and stable

Cons: Can be expensive

When unmanaged, you are still responsible for problems with your server


Who’s Using QR Codes?

Nearly half of all smartphone users have used their phones while shopping in brick-and-mortar stores – 40% of them to compare the competition’s prices.  Statistics for whose scanning QR codes and with what device appear to be mixed, although most data places iPhone users at the top, with the user age range being 25-34.  Japan and the U.S. are currently leaps and bounds ahead of other countries in QR code scans (around 60% approximately) – with Canada and the U.K. trailing dozens of percentage points behind.

Still, QR code creation jumped a whopping 1,253% in 2011, with two million of them created in less than three months. By far, most were used to lead users to a web address, but they can also store vCard details, Google Maps info and even YouTube video links.

1. Creative Ads for Apps

2. Greeting Cards and Mix tapes

3. Breathe New Life into Boring Places

When was the last time you went to a museum? If you responded “on a grade school field trip” or “only old folks go to museums”, you’re in for a treat. Sukiennice Museum in Poland
has added a whole new dimension to their paintings to turn each one into a series of stories about insanity, intrigue, deception, war and much more. Sukiennice Museum brought re-enactors to tell the “Secrets behind the Paintings”. Visitors scan the QR code for a particular painting, and get the inside scoop direct from the “painter” themselves.

Here’s a creative and interesting thought – what if you combined greeting cards with playlists?

4. Get Festive with Personalized Gift Messages and Wrapping Paper

Although the holidays are behind us, you can’t help but admire the clever ways in which marketers have attracted holiday shoppers using QR codes.  This past year, JC Penney released “Santa Tags” which would let the gift giver record a personalized message that would be played when the recipient scanned the QR code

5. QR Codes Share Your Life in a Single Graphic

While we’ve yet to see any QR codes on tombstones, they can be used to check in at the funeral (much like Foursquare) and notify the family who was in attendance.

The fastest way to get a QR code (for free) is over at QR Stuff.


Top Ten Reasons to Convert to WordPress

Many business owners would like the ability to quickly and easily update and add content to their own website.  So many entrepreneurs get frustrated with waiting for their web developer to make a small change, only to receive a hefty bill after the long wait.  Wouldn’t it be nice just to pop in to your site, fix the typo and pop back out?  That’s how simple having a WordPress site can be!

1.) WordPress is Truly Free and Open Source: Unlike other “free” and “open source” solutions that have hidden agendas, is completely free for you, forever. WordPress doesn’t start charging you once a certain size is reached, nor does it close off any of its code to you. This is one of the less tangible but probably most important elements of’s success. No fees, no gotchas, no nonsense.

No really, I mean it. Free, as in WordPress costs nothing. There is absolutely no cost, nothing’s hidden and there are no licensing fees. WordPress is released as Open Source software which means that you are allowed to use it free of cost. You can use it for any type of personal or business website without having to pay a single penny for it. It is built on the PHP programming language and the MySQL database server (which is again Open Source), and are both Internet-standard systems that offer a high degree of security and reliability.

Once WordPress has been installed on your domain, creating the website can be done through its user-friendly dashboard. What’s more, it is completely free of charge to download and use, so it will cut the costs of developing your website. Once WordPress is installed all changes and additions to your website can be done by simply logging into your WordPress admin page, instead of using a File Transfer Protocol client.

Using this free, open source cuts down our development costs dramatically and we can create fully custom website with dynamic functionality for a minimal budget.

2.) Plugins and Widgets Give You More Functionality: Plenty of platforms out there offer plugin functionality, but I’ve never seen a smoother and more thorough implementation than the plugin effort on Plugins allow you to add great photo galleries, sliders, shopping carts, forums, maps, and more great functionality.

There’s a searchable, one-click install directory of plugins. Their code is riddled with “hooks” that allow developers to add their code to virtually any aspect of WordPress without editing the core. With WordPress, customization is a bit easier with access to a plethora of plug-ins and widgets. We are continually amazed by the features that are available to integrate into a WordPress website. Fancy interactive calendars, e-commerce set-ups, SEO, social media buttons, commenting, sharing, file backup- the list goes on.

If there is a feature you’ve seen on another website, most likely there’s a plugin that will give you that functionality. WordPress plugins allow you to do just about anything that you want and can be installed in a jiffy. You see, everything you want to do, or you think of, can easily be done in WordPress with just a simple plugin which is not that much of a headache to install. There are lots and lots of plugins out there, freely available on WordPress database, easily installable from inside the system with just a click, which will do whatever you want them too.

These plugins start from SEO up-to design tweaks, and if there is something you want to do and can’t find a plugin for that, well don’t worry about it. The open source feature of WordPress gives you the room, so you can hire a developer (like us) and tell us what you want, and see us play with the PHP and bring you the development to make the functions more flexible.

Plug-ins allow you to do all sorts of things to improve your site; the different things possible with plug-ins are growing every day. If there is one particular function that you want your website to have, but your theme doesn’t allow it, there will no doubt be a plug-in for it.

For example, you want to paginate your blog posts, there is a relevant plugin that will easily do the job for you. You want a header that changes color every 10 seconds? Great, there is a plugin for that. Want to promote your new content on social media with just a click? No problem, there is a plugin for that. Curious about how many readers are on your site right now? There’s a plugin for that, too!

Widgets are another way to add functionality. Widgets allow you to customize what appears on your pages. By adding a widget, you can provide a scroll of your latest twitter posts, a menu of links to other sites, or perhaps a selection of thumbnails from your Flickr account. There are thousands of widgets that can be added to your website with minimum effort.

3.) The Visual Editor and CMS are Outstanding: The intuitive, user-friendly backend of WordPress is probably what made it so famous in the first place. I always tell my clients, “if you can do it in Word, you can do it in WordPress.” In fact, with the Paste from Word tool, that statement is truer than you would imagine.

WordPress is continually improving its CMS, adding features such as threaded comments, galleries, revision histories, trash, custom post types, and more. If you haven’t maintained a WordPress site yet, give it a look and we can easily create custom themes for your site. So, you aren’t limited to just the templates on the Web. For all of these reasons, WordPress makes a great option for small businesses with a limited marketing budget.

4.) Easily Add a Blog to Your Site: WordPress really came to fame for blogging and is still considered by many to be a blog platform. Even WordPress itself seems to identify with blogging first, as the default configuration is for the home page to be a blog. Aside from the amazing advances in CMS, the blog functionality is still the best in the business. With categories, tags, threaded commenting, easy theming, widgets, fantastic moderation controls, anti-spam solutions, and plugin infrastructure, you can’t find a better blog solution.

Adding a blog to a WordPress site is a great way to attract and involve visitors, and to keep Google paying attention. Google loves blogs. So, build your site on a blog platform (and update it regularly with compelling content), and Google’s more likely find it and place it high for your key search terms. When you build a site with WordPress the blogging functionality is an integral part of the package. There’s no retrofitting or adding a blog onto an existing site. We have several packages that include a blog.

5.) Themes Let You Style Your Site: Changing the appearance of your website is simple when using WordPress themes. There are thousands of free themes to choose from, and they can be downloaded directly from your WordPress dashboard. Additionally, our WordPress developers are constantly creating unique and professional themes to meet every taste and need.

6.) It’s Easy to Keep WordPress Secure: WordPress has always bragged about its “Famous 5 Minute Installation”. Not only is WordPress pretty easy to install (it actually takes 5 minutes if you are handy with your web servers, newbies will have a learning curve), but WordPress is also surprisingly easy to update for security and new functionality.

When a new version is available, WordPress will give you an easy link for a one-click upgrade. Look for backup plugins or techniques first. WordPress is gaining in popularity, which means that more hackers may start to target sites that use the platform. That’s the bad news. The good news is that the developers at WordPress work very hard to keep the platform they provide safe and secure for users, and there are plugins available to enhance the security of your website.

Additionally, your version of WordPress will be automatically updated whenever a newer version is released, so your website will always be operating with its most stable release. Open-source CMS use similar code and settings for all Websites created upon them. You can easily change the default settings and add few more lines of code to make your WordPress-Website stronger.

WordPress comes built in with very robust tools such as an integrated blacklist and open proxy checker to manage and eliminate comment spam on your blog. There is also a large quantity of plugins that can take this functionality a step further. The very nature of the WordPress system allows and encourages comments on WordPress blog sites. This, however, has a negative side-affect in that it also encourages spam. Although not a part of the core WordPress system, there are several plugins available that reduce and/or eliminate spam so this should not be a big concern when deciding upon WordPress for your next blog site platform.

7.) WordPress Sites are Accessible: WordPress sites are usually built on relatively simple and accessible technologies. It’s easy to install on Windows or Linux servers. It uses all
free license server software. The web pages render in HTML and CSS allowing them to show up on iPhones, BlackBerrys, Android, iPad, etc. It’s also easy for alternative browsers such as text only browsers which are excellent for those with disabilities. If software has such a vast usage then it means all of its users will come together at few places in order to share their problems and experience.

The functionalities and features such as Comments, Posts, Installation Facility, Galleries, Trash boxes, Plugins and much more, are regularly added and updated by the developers on the WordPress database. This forces the developers to work as per industry’s recent requirements and trends. The most important benefit of WordPress being open source is that there are many developers out there and as soon as they pick up any bug in the system resulting in some threat, they close it down as quickly as they can.

Like it or not, the Internet is mapped by the three big search engines: Google, MSN, and Yahoo. Almost everyone goes to these search engines to search for websites by keywords. These search engines ‘crawl’ your website and then index your website in their system based on your content… this is a good thing. If your website is not indexed, it will never get found by people searching for your website, unless they type your URL directly in their browser. WordPress uses different techniques which optimize it to be search engine friendly, so it can
be quickly and easily indexed.

8.) Your Site Can Grow With You: When you add up a lot of these features, you find that your WordPress site can grow with you over the years. You can easily upgrade it for new features and security. You can add a new theme without redoing your whole site. You can add new plugins for enhanced functionality. is used by millions of sites, from the simplest little blogs to huge brand names like the New York Times blog, People, Flickr, and more. WordPress has all the features to be a very solid CMS. It is constantly evolving and getting better. It’s ease of use and endless possibilities make it a great solution for online marketing. If you are thinking of growing your business WordPress is the first step in the right direction. A traditional website is stagnant, meaning once you have it up and running, it pretty much sits there unless your designer is willing to change it.

With WordPress, you can change it every day. Add new content, put in a new plugin, and develop a new graphic. And with comments and RSS, you have the potential of connecting up with clients all over the world. The best part is you also have the tools ready for what is coming next. Why not use something that will help you develop a great marketing tool now and well into the future?

9.) It’s the Biggest and Most Popular CMS in the World: WordPress is the most popular Content Management System (CMS) in the world, which means more people run it, innovate with it and improve it than most of the leading rival systems put together. That scale of use means it evolves and improves faster than all the others.

WordPress acts as a very powerful content management system (CMS), storing images, audio, video, PDF’s and other documents for easy insertion into your pages. This scalable model can be used to build a simple brochure-style website, a business blog, an eCommerce site or a multi-level membership site. Every day thousands of new people are using WordPress without compromising usability or scalability.

WordPress recently won Overall Best Open Source CMS Award. Since WordPress has achieved this prestigious award, we are betting that it’s momentum in popularity will continue to climb at an even more rapid pace. As CMS tools go, WordPress is pretty darn simple. That’s big for small businesses and non-profits that have limited resources and time. And, they usually don’t have a dedicated “Webmaster” so whatever CMS tool you use, it has to be easy.

With WordPress, entering content (text, photos, and video) is a snap. It requires minimal training, really. Recent statistics show that WordPress is used on more than 1% of the websites on the Internet in the world. There is a large user community supporting the development of this software.

10.) Functional and user-friendly interface: You don’t have to know anything about HTML, CSS, PHP, or any other coding languages to use WordPress. Not to say that having knowledge of these is not an advantage when using WordPress, but it just isn’t essential. The dashboard can be navigated easily, and just a few hours of playing around with the system are enough to get started on updating your website.

One of the main reasons why WordPress is widely used is because of the ease in customizing it into a content management system (CMS). It is extremely easy to update site content, including text, photos, video, and audio. You can type directly into text boxes, the same as you would in a word processor program, and the words will appear on the page in your website. WordPress has a very intuitive interface that requires very little training to use.

Anyone can become a WordPress expert within a few uses. When you have a WordPress system installed and configured, you do not need to know any code, not even HTML. Creating new pages or updating existing pages is made simple with the built in rich text editor. Yes, it really is easy to use and publish your pages. You can edit, add categories, backup, add links, upload photos and docs and add widgets, all with a few clicks. It is easy to update content on your website without knowing HTML.

As easy as it is for web developers to design and install a WordPress site, many business owners prefer not to spend several hours learning how to do it and just hire a firm like us to create a custom theme and install the site for them. By that point it is simple enough to add content and do minor updates themselves. If you would like to have more control over your website and update the content yourself, but don’t have any web development experience, we can put together a simple and affordable package for you.


Top Ten Reasons to Outsource

10.) Flexibility: With uncertainty in today’s economy, you need the ability to expand or downsize quickly. Unfortunately, that’s not always possible, due to employee lawsuits. By outsourcing, that risk is taken away, allowing your business to adapt quickly to rising or slowing demand. Outsourcing will allow your operations that have seasonal or cyclical demands, to bring in additional resources when you need them and release them when you’re done. (Read more)

9.) Lower Regulatory Costs: Reducing costs was the original purpose of outsourcing and although outsourcing has since been demonstrated to have other significant advantages, cost reduction still remains one of the prime advantages. Companies look to outsource tasks which would be more costly to complete in-house.  (Read more)

8.) Peace of Mind: Outsourcing agreements offer protection for both parties, and remove any nasty human interactions that can take place when in-house workers are dismissed. Outsourcing companies can also be held responsible for negligence and poor performance in legally binding contracts, further aiding the outsourcing drive. (Read more)

7.) Freeing up Internal Resources: People are becoming higher commodities in a difficult financial environment, and your company needs as many good people as possible to focus on what really matters. By outsourcing non-core activities, your company frees up time and capital to move the business forward. (Read more)

6.) Risk Management: If your business is launching a new product or offering something new, hiring employees offers little in terms of risk management should the product not do
well on the open market. With outsourced workers, operations can quickly be fine-tuned to meet a skyrocketing demand or a demand that never comes into fruition. (Read more)

5.) Efficiency: Businesses can spend weeks, just finding people for a particular department. From there, you’re forced to train people and adjust quickly. When it’s all said and done,
your businesses can be left with a huge bill with little to show for the money. (Read more)

4.) Improved Service: Outsourcing can actually help improve service. Marketing and accounting services are some of the most commonly outsourced jobs, and Audix has been working in those specific fields for years. Having an outsource company handle non-core business activities usually leads to better service. (Read more)

3.) Access to Skill Sets and Capabilities: The growing shortage of skilled workers has prompted companies to look elsewhere for these skill sets. Outsourcing enables you to
access a pool of workers equipped with a range of skills. Finding skilled resources is one of the biggest challenges faced by companies today, not to mention the investment required to train employees and the attendant infrastructure required, which can rapidly drain funds. (Read more)

2.) Focusing on Core Business: Without having to perform tedious accounting duties or execute a marketing strategy, you are able to direct the scope of your company’s work on what really matters inside your business, increasing work flow and allowing managers to finish projects faster. (Read more)

1.) Lower Wages: As the saying goes, it’s all about the bottom line. Lower wages are a huge factor when outsourcing. The cost of quality labor is extremely high and creates a huge expense for the employers. If the same jobs were to be done at a far lower price by equally skilled personnel then it is definitely advantageous.  The costs associated with an in-house employee are always higher than the cost of an outside service provider and this is the primary reason for most of businesses to opt for outsourcing non-core functions. (read more)


Top Ten Reasons to Outsource/Lower Wages

1.) Lower Wages: As the saying goes, it’s all about the bottom line. Lower wages are a huge factor when outsourcing. The cost of quality labor is extremely high and creates a huge expense for the employers. If the same jobs were to be done at a far lower price by equally skilled personnel then it is definitely advantageous.  The costs associated with an in-house employee are always higher than the cost of an outside service provider and this is the primary reason for most of businesses to opt for outsourcing non-core functions.

Possibly the most well-known reason to consider outsourcing is to access cheaper labor. Often these workers are not unionized as well, which further helps with cost cutting. Training new employees is expensive. Cost savings could be the biggest reason why businesses choose to look outside to hire the expertise they need. If work is being performed by someone who is an independent contractor, the company simply pays the amount agreed to in the contract. No payroll tax or other deductions are taken, which means that payment processing is streamlined.

Another way that outsourcing saves businesses money is due to the fact that the employer does not have to provide benefits to outsourced workers. Benefit plans are paid for by employers as a way to attract and keep quality workers, but they are expensive. If some work can be outsourced, it cuts down on this expense, which means that the business can operate more profitably.


Top Ten Reasons to Outsource/Focusing on Core Business

2.) Focusing on Core Business: Without having to perform tedious accounting duties or execute a marketing strategy, you are able to direct the scope of your company’s work on what really matters inside your business, increasing work flow and  allowing managers to finish projects faster.

This is done by passing on various specialized jobs to the outsourced vendor and focusing on the core business. This results in more time spent working on strategic issues for business transformation and implementation of the same.  As your company grows, administrative functions also grow. Managing back-office operations and administrative functions takes the time and energy out of any organization. Outsourcing frees companies from having to manage non-core functions, and puts the focus back on their core competencies.

Entrepreneurs and small enterprises alike have benefited from outsourcing repetitive and mundane tasks, and have had more time and opportunity to grow their business. Outsourcing enables customers to divert their attention from supplementary tasks and focus on their core functions. Marketing, documentation, accounting, payroll and administrative tasks are some of the non-core tasks for many companies and consume the time of the management if handled in-house. When these tasks are outsourced, you can focus on the company’s core competency and bring better services and products into the market.

Example: Outsourcing allows organization to focus on their expertise and core business. When organizations go outside their expertise, they get into business functions and processes that they may not be as knowledgeable about and could potentially take away from their main focus.  Focusing on your core competency also allows you to pour all of your creative energy into improving your expertise to make you more competitive in your industry.